Federated Media : Brief analysis

It is interesting to see the rise of blogs and interactivity in todays digital and information era. More specifcally the importance of blogs today, where previously its usage was so little.

Blogging could not have been simply used like a diary or for sharing information. Its commerical purposes were explored by the likes of Nick Denton (of Gawker Media), and John Batelle (of Federated Media), as looked at blogs from a business prespective.

With Federated Media for instance, it works really straightforward. FM support blogs that are successful by 'connecting them to marketers in an ongoing and robust conversation that feeds everyone involved', and intend to capitalise on advertising income.

Some of the blogs in Federated Media's network are more sucessful then established websites of print magazines, as blogs demand their deserved respect in the world of media.

For instance, take a look at Boing Boing. It is a tech blog that receives 3 million unique visitors every month, which has gained praise from the CNN

This definatly shows that people are considering blogs as commercial businesses and that blogs are slowly beginning to dominate the web.



image source: crunch base