Neil McIntosh, head of editorial development at the Guardian online recently spoke at the University of Westminster about the future of journalism both print and web-based.
'Online journalism can be serious if it wants to be', states an optimistic McIntosh who has seen large success over his nine-year period with the Guardian.
"We're in a position, where in the next two years, we are able to redefine what journalism is".
The best platforms and methods of work within journalism will be established. Instead of print journalism working against online journalism, they will aim to work synonymously to provide their audiences with quality and variety.
This is illustrated by The Guardian's recent move to a new multimedia building in Kings Cross, whereby online and print journalists will be working together on the same floor as to previously in different segments.
As online journalism is under constant scrutiny by perhaps traditional journalists, they cannot deny the success of its innovations and usage. Exemplified perfectly by blogging, a user generated phenomenon which McIntosh claims to be the 'root to market your voice'.
The ability to reach out to audiences globally through your work can be done online proficiently and easily.
BBC's Pete Clifton seems very welcoming of the bloggers and citizen journalists. "We have another arm of news gathering operation- it can ultimately add to the richness of what we do".
Professor of media and communication James Curran states that 'the internet has made some aspects of journalism worse'.
This is certainly true with citizen journalism whereby ordianry individuals report or cover issues and news stories.
Personal opinion tends to be the leading factor in such reportage and facts are less covered. The citizen mainly re-cover stories with their opinion, as it is difficult to break stories without Reuters or other news agencies beating you to it.
So with the infiltration of citizen journalists with bias coverage, does this make us turn to good old fashion newspapers?
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