Feature: The Death of Hip Hop?

Many critics and fans argue about the demise of hip hop music. Actually it was the rapper Nas who kick-started this controversial notion with his album Hip Hop is Dead in 2006.

It is safe to say the good old days of beatboxing and rhyming on street corners for fun or to prove your talent is over.

Hip-hop is now a business. This means that like a business, a product has to sell in order to become successful.

Originating in the streets of New York during the 1970's, hip-hop music today enjoys its new abode in the southern parts of America.

Here is an example of two rappers from the 'south' to prove that hip-hop is still alive and kicking.

With Lil Wayne's music dominating the hip-hop industry as proven by his incredible catalogue for the last couple years, it's no surprise that he is also dominating the Billboard and Soundscan charts this year where records were broken

Some say when you're in pole position, you don't care who is trailing, which im sure the Lollipop hit single assured Mr Wayne to not give a shit.

His long anticipated album, Tha Carter III, shocked many with its first week sales, selling just over a million copies. A rarity in hip-hop, and only done once before by 50 Cent 's Massacre album in 2005

Another heavy hitter was the self-proclaimed King of the South, T.I's Paper Trail album which just sold over half a million records in its first week, and being certified platinum shortly after with 1,389,100 sold copies.

Hip-hop music's downfall can also be blaimed on the internet, which allows anybody to post up their music leaving us with an influx of talentless individuals at times. Congrats to those who can actually rap and use the web as promo!

Also with the web making everything so easy, users can download music instead of the conventional way of going to a record store and purchasing an album.

Downloading for free is now a common thing for many, (including myself) which sees artists sell less and less albums every year.

People tend to buy music aimed at commerical audiences, and those less commercial hip-hop albums always get heavily downloaded and leaked on the internet before its release date.

A thought to those sore losers: stop crying because your album is like frozen food that just chills on a self!

However an album does not have to possess good quality music because it is high selling- perhaps a lot of people are just stupid for buying it.


image source: photo bucket

The Hunger for More

It feels like I've come across a new hobby. Instead of pursuing endless activities to keep myself busy and entertained, I've found one which operates from the comfort of my home.

No its not sewing, or cooking, but blogging and getting lost in the world of the web. I better be on some excercise websites as well, as i give up my leisure time for the web.

I was a bit critical of blogging at first, however it grew on me, like a song does, and its kind of stuck in my head now.

Although the amount of posts I made can determine my laziness, I actually enjoy writing on my blog, and thinking of ideas, which creep up in my mind at the funniest times.

As the Online Project module ended, I dont think my blog will be neglected and catch cyber dust.

I will try to update it regularly, keeping in mind the advice from online media specialist Neil McIntosh, who said that blogs are important for student journalists who want to make a name for themselves online, in his recent talk at the University of Westminster.


image source: Ian Chadwich

Social Media and Journalism

In class recently we had a presentation from Kathryn Corrick, who is working with McCann Ericsson on digital strategy.

She talked about what's new in social media, the latest social networking websites and tools, and how we can use the internet and technology to our advantage in journalism.

The major trends highlighted were to do with mobile phones, and social media websites that enable you to send information from your mobile to the site with one click.

This super fast and easy methodology is a great boost for journalism, because in todays constant race against time, with so many incidents and events occuring globally, the internet along with the right technology allows us to keep posting new information and updates.

In my opinion, it certainly promotes citizen journalism, because everyone, in most established countries have mobile phones, and it doesn't take a genius to record or take a photograph of a newsworthy event which can end up on prominent websites like the BBC's.




image source: quick blogcast

Federated Media : Brief analysis

It is interesting to see the rise of blogs and interactivity in todays digital and information era. More specifcally the importance of blogs today, where previously its usage was so little.

Blogging could not have been simply used like a diary or for sharing information. Its commerical purposes were explored by the likes of Nick Denton (of Gawker Media), and John Batelle (of Federated Media), as looked at blogs from a business prespective.

With Federated Media for instance, it works really straightforward. FM support blogs that are successful by 'connecting them to marketers in an ongoing and robust conversation that feeds everyone involved', and intend to capitalise on advertising income.

Some of the blogs in Federated Media's network are more sucessful then established websites of print magazines, as blogs demand their deserved respect in the world of media.

For instance, take a look at Boing Boing. It is a tech blog that receives 3 million unique visitors every month, which has gained praise from the CNN

This definatly shows that people are considering blogs as commercial businesses and that blogs are slowly beginning to dominate the web.



image source: crunch base

Feature: My Hip Hop Bookmarks

Amongst the many hip-hop websites, who provide users and fans with information like new songs and 'whats hot', I decided to list my favourites, which arent many! (Sorry if I left you out)

The Godfather of them all, the Big Daddy, the Head Honcho has to be World Star Hip Hop.
The self-acclaimed 'CNN of urban media'.

With its simple layout, it only featues the latest hip hop videos, ranging from interviews, music video's, and videos of popular culture and general interest. Quite surprisingly, it was where I seen the incident with George Bush, and the flying shoes.


With that being said, I thought to myself the Steinbrenner of a hip hop website should be the best in multimedia, engaging in social networking , as well as delivering the best music. After more thought, I came to the conclusion that when simplicity works well, it works well for a reason.

Secondly, and finally there is Sohh, which I've slightly mentioned in one of my other posts. It stands for Support Online Hip Hop. It is more multimedia based then my #1 choice, thus probably full of geeks.

Categorised in many sections, Sohh caters for hip hop fans with great variety, from news, to blogs, and has its own Twitter update. The forum on Sohh is also one of its great attributes, and a personal favourite of mine where I can almosts spend hours on a boring day.



image sources: my camera phone: World Star Hip Hop, Sohh

Feature: Online Hip-Hop Awards

Some brief dialogue between me and my friend:

James: 'Music awards are online now?'

Myself: 'Yes indeed'.

All it takes is some votes from the fans, with no telephone calls where we all experienced being placed on hold, and charged ridiculous prices. This is done simply by a click of a mouse.

Operated from the The Online Hip Hop Award's website, 30 categories are available to chose from whereby fans, artists and record labels select the best.

Categories include the usual titles like Best Music Video, however merging the internet with hip-hop, categories like Artist Website of the Year Award have been introduced, and awards for the best music blogs.

The Online Hip Hop awards is sponsored by hip-hop's finest online community Sohh, which brings the latest news in the hip hop world, with exclusive interviews, and blogs.

Other sponsors include Buzznet, a highly innovative social networking website which offers users the latest in music and popular culture with some great multi-media tools.




image source : my camera phone: Online Hip Hop Awards

Feature: Hip Hop music in a digital age

The wonders of the web seem to be making everything digital and making old media fight a tough battle, and music is no exception. Historically speaking, records were replaced by cassette, casstette was replaced by CD, and CD replaced by MP3s, and other digital formats.

I don't want to get into such technological innovations as there could well be an MP8 for all I know.

Hip Hop music, amongst others is also following a digital trend in order to be a leading force in the music industry. Contemporay rapper Mr Ozwald highlights this quite wonderfully, and paves a digital way for other artists to take advantage of the web like he did.

"With album sales dropping every year, I've decided to focus on digital distribution and release new music every month via iTunes and other online stores."

Elshwere in hip-hop, rapper Flo-Rida set a digital sales record with his smash single 'Low' last year selling nearly half a million copies in its first week of release making digital hip-hop sales at an all time high according to Billboard.

This trend is being supported by indie record labels like Amalgam Digital, which is an online hip-hop label who sell "exclusive digital-only albums."

Very effective strategies are being deployed by these digital labels.
They probably target lazy gits like myself as I dont really go out to shops like HMV to buy albums, and i buy or download music from the comfort of my home.

In the near future, record labels will probably be replaced by online labels as the need for record labels are decreasing, and the web is allowing more and more flexability.

For rappers or any artists to be recognised, they dont need to wait long hours in front of record label offices with demo CDs. They can put their music online easily, or put songs on Myspace which has seen the young American hip-hop phenom Soulja Boy being signed to a major record label.

In the UK, hip-hop radio 1Xtra has been the most successfull station out of the four new digital stations by the BBC with 313, 000 listeners per week. Not bad at all, as I am one of those listeners!

image source dopetracks